Misty Guinn is the Director of Customer Advocacy at Benefitfocus. She works closely with customers and stakeholders to build relationships and experiences that cannot be replicated anywhere else by designing programs that champion Benefitfocus’ brand, people and culture. She’s dedicated to consumer-centric design in creating innovative employee benefit plans, communication strategies and creative wellbeing engagement programs that foster the foundations of a healthier and more resilient workforce and community. In her previous role at Benefitfocus, she served as the Director of Benefits & Wellness where she established best practices in benefits engagement, education and data-driven strategies. She continues to contribute as a thought leader in employee total wellbeing and health care consumerism.