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Realizing Benefits Transformation at American Eagle Outfitters

Building the Right Benefits and Talent Retention Strategy

How do you overcome multiple roadblocks getting in the way of your benefits and talent retention strategy? Take a page from the book of the benefits manager for leading retailer American Eagle Outfitters (AEO). 

AEO's benefits team supports benefits for 33,000 U.S.-based employees. When they found that two-thirds of the workforce – the majority of whom are millennials – were enrolling in a PPO, something didn't add up.

It wasn’t until they brought mobile access and transparency tools to the enrollment process that the company realized an increase of 28 percent in HDHP participation.

Download the case study to find out how AEO enable their digitally native workforce make smarter, cost-effective benefit decisions through an intuitive enrollment experience.