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How to Become an HR Marketect

Increase employee engagement with an increasingly diverse workforce with this DIY guide to communicating employee benefits.

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Benefit professionals can no longer just be benefit professionals. You’re competing to engage an increasingly diverse workforce with overstuffed inboxes and mobile lifestyles.

How do you connect with your audience on an individual level? You must think like a marketer and become an “HR Marketect.”

Learn how with this DIY guide to communicating benefits like a marketing pro.