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As health care becomes increasingly consumer-driven, the workforce increasingly diverse and inboxes increasingly overstuffed, effective benefits communication has never been more crucial to the well-being of your company. Consequently, benefit professionals like you can no longer just be benefit professionals.
To cut through the clutter with a message that drives your employees to act, you've got to start thinking like a marketer. And we'll show you how.
In this Benefitfocus webinar, you'll get proven tips and tricks from an experienced team of marketers and writers, including how to:
- Write an email subject line your employees can't ignore
- Segment your audience to personalize the message
- Time your communications for maximum impact